ayboll, Taboola, Ourbrain And The Online Advertising Industry


Outbrain Inc, Taboola Inc & ayboll LTD grew up together in the booming tech startup scene.

They are now the three biggest players in the fast-growing online “content recommendation” industry—the business of placing sponsored links on publishers’ websites. The two closely held companies are competing fiercely with each other for customers, as well as with a number of deep-pocketed new entrants to the market, including AOL Inc. and Google Inc., which are buying up smaller players or rolling out their own services.

That competition is driving down margins, but the three companies’ revenue is growing quickly, attracting a flood of investment and triggering speculation about consolidation.

Taboola says its revenue topped $200 million in 2014—more than double the year before. Two people familiar with the matter said Outbrain’s and ayboll revenue totaled around $240 million in 2014.

Both Outbrain & ayboll declined to comment on last year’s revenue, except to say it more than doubled from the prior year. Outbrain and Taboola & ayboll are amongst the top 10 in the industry, according to data-analysis firm Datanyze Inc., used by more than 40%, respectively, of what Amazon.com Inc.’s Alexa.com traffic-measurement service ranks as the 10,000 most popular websites in the world.

What Are The Top Adsense Alternatives Of 2015?

When it comes to making money from a blog, Adsense is one of the best blog monetization programs available. I have already shared my Adsense earnings for five years, which will give you an idea of how much you can earn from Adsense.

Creating an AdSense account and getting approval is not an easy process, especially for a newbie blogger. The real problem emerges when Google bans your Google Adsense account!

The blogosphere is filled to the brim with horror stories about people getting their AdSense account blocked and losing a lot of money in the process.

The only solution is to start looking for some of the best Google Adsense alternatives.

The Future Of Native Ads Is… Right Now!

Suddenly, native advertising is everywhere. In your searches, your favorite publications, your blog and social feeds. But really, native has been around for a long time. Part of the reason native advertising has exploded recently is that consumers are hard to pin down. They are constantly mobile, use multiple devices, have shorter attention spans than ever, and demand relevance in everything they consume.

Therefore, marketers must be more strategic with their ad creation, meanwhile, social platforms must prove they can be profitable businesses and publishers are desperate for new revenue streams. The result is the perfect storm of native advertising creation.

However, content simply disguised as part of the experience, with a subtle ‘sponsored’ tag is hardly innovative. Native advertising is the future, but it will look very different than what we see today.

Here at ayboll we want to set the bar as high as can be by creating the newest native ads widgets that will shape the future of native advertisements in the coming years, as well as an arsenal of highly monetizing marketing tools that will literally blow your mind…

Watch this space!

3 Tips For Creating Content Pages That Convert!

Creating content for performance (aimed at getting the audience to take some sort of action) isn’t only about how you lay it out on the page. It’s also about putting together a strategy to make the content perform for you long-term. Here are three things you may not realize about performance content:

1. CTR Doesn’t Matter

We all want people to click on the content we’ve worked so hard to create, but click-through rates are far less important than what the user does post-click. If you’re creating content, and expect positive ROI, ask yourself this:

Would you rather have 100 users on your site and have 50 of them convert, or would you rather have 2000 users on your site, and have two convert?

In the fight for clicks, people tend to forget that sometimes the quality is more important than the quantity.

2. People Need Context

Promoting content across the web (through both paid and organic channels) enables marketers to reach the broadest audience possible. But such strategies also mean that the people reaching your content may arrive from an array of different traffic sources.

Whether the content is living on your own site, or a third-party publisher, always be sure to provide context around who you are and what your brand represents. For content that lives off-site, links to relevant social media pages or company websites are all the more valuable to help keep visitors engaged post-visit.

2. Take Nothing For Granted

The internet is the wild wild west, and people are completely unpredictable. Make no assumptions and A/B test everything. Don’t just write one article, write three. Don’t try one title variation, try 10. The more big picture tests you run, the more you’ll learn about your audience.

The more you learn about your audience, the more targeted your content can be going forward, and the higher your potential ROI.

7 Ways to Optimize Your Mobile Monetization Using ayboll

In the past few months, we have seen content consumption on smartphone increase by 35 percent across ayboll’s network. In the next months we anticipate a further increase in mobile (smartphone and tablet) consumption, and a passing of the 50 percent mark.

The world is going (or has gone) mobile, which is why we decided to share some of our best practices from across our network to make sure you are set up to monetize your mobile traffic effectively.

  1. Mobile-responsive website design is the norm.

Of the top-hundred sites ranked by Alexa, 89 percent have adopted a responsive website design. Responsive design has become the rule, not the exception for high-traffic websites. Users report increased trust and likeliness to spend time on-site with adaptability to mobile.

  1. Use the full width. Vertical content recommendation layout increases performance by more than 30 percent compared to a grid layout.

ayboll’s Research and Development Team found that presenting vertically aligned content recommendations with 1 recommendation in each row outperformed the 2 rows x 2 columns grid layout. The larger thumbnails take advantage of the full width of the smartphone screen and optimize for touch interaction.

side_widget below_mobile

  1. Bigger is not better, we prefer just right. Mobile-optimized thumbnails catch users’ attention yet encourages scrolling.  

Initially we thought the bigger the better, but found a thumbnail just big enough to capture the attention of readers would drive high CTR (click-through rate), while presenting more than one recommendation on the screen. This encourages scrolling and continued consumption of content.

  1. Font sized to fit 3-5 words in a title line results in higher CTR.

We tested numerous font sizes and weights to discover that 18px bold font delivers optimal results for content recommendation units on mobile devices. The wider thumbnail and larger font ensures 3-5 words per line.

  1. Capture visitors further up the page.

Eighty three percent of people use their phones while waiting for something and 50 percent do so while multi-tasking. This means people have a different state of mind when they consume content on the go than they do when using their desktops. The chance of mobile users bouncing off a page of content is 10-20 percent higher, which is why you should place content recommendations further up the page.

  1. Make every pixel count.

Limited screen real estate means every pixel must count. If your CTR rate per placement is below 1% percent, then you could probably monetize better by improving positioning on the page and/or adding recommendations.

  1. Optimize your own content for mobile consumption.

If you want your monetization to work, you need to ensure your own content and page layout works too. Here are some examples of what we think makes great mobile content: focus on headlines, come up with listicles, use big fonts that are easy to read and colors that pop up. And, always be testing!

ayboll Review: Comparing the Competition

The first steps into the process of monetizing your blog can be confusing and stressful. There are a lot of questions and decisions: how will readers react? Will banners ruin the aesthetics of my site? Can I trust individual advertisers?

While finding the best type of monetizing is always difficult – it might sometimes be almost impossible in places that have no access to affiliate networks, Paypal or Google AdSense.

Today we would like to compare the “native advertising” solution offered by ayboll compared to other similar, but not-quite-the-same services you might’ve seen online, like RevContent, Taboola, Outbrain or ShareThrough. Advertising networks like ayboll provide a solution whereby blog publishers like you can receive better-quality advertising and generate money from their traffic – an improved (more “natural” appearing, higher click-through rate) version of banner advertising.

The ayboll method is very simple – more so than any of the previously mentioned alternatives! Using a piece of code, you install customized ayboll widgets on your web page, which will be rotated automatically. Other services’ widgets are not as easy to create and customize; neither do they change on a frequent basis.

Perhaps the greatest feature of ayboll, unlike many other affiliate services or advertising platforms like Google AdSense, is that ABSOLUTELY ANYONE can register and be accepted! Other services are very selective and exclusionary about who can participate.

ayboll‘s version of native advertising is one level above the rest: it is customized to your website’s look, feel and content. It’s a win-win situation for blog owners and visitors – providing more relevant, less intrusive visuals than regular banners. It also yields superb revenues.

Of all the native advertising providers out there, the one that truly stands out is ayboll.

The benefits of ayboll’s native advertising:

– better engagement with audience through attractive ads

– Commissions can reach as high as $50-$100+ range for only a few clicks

– Rotating ads

– Ongoing addition of new advertisers – keeping ads fresh and increasing earning opportunities

ayboll has over 2,000 premium advertisers being rotated through all of its delivered advertising, with an average eCPM of $6 for US based traffic. Site owners also won’t have to worry about fill rate – it’s always at 100% since the campaigns are run on a performance basis. This is a claim that most other native advertising providers simply cannot make.

Unlike other services, which require lengthy, clumsy and aggravating signup processes, with ayboll it’s simple.

Visit http://ayboll.com and click on “Sign Up” or “Get Widget” to set up your account.

3 More Standout Features of ayboll:


1. Dashboard

The ayboll dashboard provides its users with a clear, simple home base where you can see revenue, available balances, and much more.

2. Revenue Summary Screen

ayboll‘s unique revenue summary screen allows users to track and compare vital and important statistics like CTR, CPC, RPM and revenue across different parameters. For example, ayboll let’s you see revenue through the prism of any number of parameters like: day, website, country, or even platform. This knowledge is invaluable for adjusting your widgets and their performance.

3. Speed

Unlike the data-heavy widgets provided by other services, ayboll‘s widget loads on your site “asynchronously,” which means that it is independent and will not slow down the load time of your site – preserving your audience’s reading experience.

ayboll – A global service

The joy of discovery is global. We operate offices around the world and aim to make each of them an accurate reflection of our culture.

ayboll HQ is located at the heart of Tel Aviv. We also have offices in Dublin, Sydney and Tokyo. ayboll partners with publishers and marketers in over 115 countries!

We’re developing the world’s best platform for high quality and engaging content discovery.

Join our global teams! Apply by sending us your CV here!

Why ayboll Is Better Than Taboola, RevContent, Outbrain, Content.ad & Adblade?

TheMoney.Expert Magazine has chosen ayboll as the #1 Native Ads Monetization Widget out there…


Excellent UI & Engagement = High Quality Users and Higher eCPMs

Every publisher faces the challenge of balancing profitability with user experience. This is where display advertising falls short. Adding more blinding banners may make a site more profitable at the expense of user experience.

With ayboll native advertising you don’t have to choose between user experience and making money. ayboll promote engaging content with stories users want to read without changing the form and function of a website.


Here are a few points that put ayboll on top of its competitors:

  • ayboll has a fully responsive widget, it responds and adapts no matter what device is being used (Phone, Tablet or Desktop)
  • Customizable widgets, easy-to-use wizards, create widgets to match the form and function of your website for a truly native experience.
  • Easy implementation for all major platforms, support for Javascript and major blogging CMS platforms such as WordPress, Blogger, Tumblr, and Typepad.
  • Simple to use, built for performance, log in, find what you need, and get back to important stuff, like making your website awesome.
  • Amazing support, talk to our experts, need help taking your website to the next level? the ayboll monetization experts are standing by ready to help you succeed.
  • Powerful analytics, monitor your earnings, detailed real time reports help you keep track of widget performance and earnings reports.


Ready to give Taboola some serious competition?
Get the ayboll free widget and start earning today!


How To Make Money Blogging Without Using Adsense

Another ayboll review, by Zac Johnson

Finding the best monetization for your blog is never easy. In fact, finding any monetization at all is a problem for many bloggers around the world — especially those in countries that might not have access to affiliate networks, Paypal or even Google Adsense. No matter where you are located or how you monetize your blog, finding an equal balance between content, value and monetization is always key.

Unless you’ve been living under a rock for the past year or two, you’ve likely seen display advertising like the example below across numerous sites all over the internet. They are eye catching, have killer headlines and are making site owners millions of dollars in the process.

ayboll is one of the ad networks behind this type of native advertising, which gives site owners the opportunity to generate money with their traffic and also not having to rely on traditional methods such as banner advertising and Google Adsense. Though this type of advertising might be more visually appealing and drives a much higher click through rate… the monetization factor is still the same — which is getting paid when your site visitors take action.


The concept behind this type of advertising is simple… add a short code to your site and Ayboll will start rotating different ads for users to see. Should any of your site visitors click on any of the ads, they will then be sent over to another web site or article. This is where the money comes in — if the site visitor then takes action on any of the sites (lead or purchase), your site would then earn a 50% commission.

Now I’m sure the thought of getting paid on a per lead basis might turn some of your off, but it can actually work out in your favor for a few different reasons.

  • More people are going to click on these ads because they are engaging and attention grabbing
  • Commissions on some of these offers range in the in $50-$100+ range
  • The ads are in rotation to show the best converting offers

Ayboll is continually adding new ad campaign and campaigns to their network all the time… as the more you earn, the more they earn as well.

The concept is very similar to Google Adsense, in that you just need to place a line of code on your site and let the advertising platform do the rest.

Are blogs earning any money with Ayboll?

Ayboll is making a decent amount of money for both themselves and the sites they are advertising on. As mentioned, they want the ads to perform extremely well, as it backs out to them earning more as well.

After talking with the team over at Ayboll, they sent over a screenshot from one of their top partners who is running their ads. The $2o0+ a day in earnings is nice, but the $12.12 RPM is what’s more important to look at. The placement for this advertising was also done near the bottom of the page and in addition to other monetization on the site, which is always good.

Ayboll Revenue Screenshot


Network-wide stats for Ayboll also show there are over 2,000 premium advertisers being rotated through all of the advertising, and their is an average eCPM of $6 for US based traffic. Site owners also won’t have to worry about fill rate, as it’s always at 100% since the campaigns are all on a performance basis.

The Simple Process of Making Money with Ayboll

Just like Google Adsense, the process for going live with Ayboll is very simple.

First, you will need to create an account at http://ayboll.com. Click on “Sign Up” or “Get Widget”.

After signing up, you can then access your dashboard area, where you can then add your web sites / blog and grab your ad code.


When adding your sites and create your ad block, you can choose between Safe, Moderate and 18+ ads to appear on your site.

You can also play around with the sizing (based on columns and rows) to fit your site. Most sites are using Ayboll at the end of their regular blog content.

As you continue to customize the look and feel of your ad placements, you will see a preview like the one below.


As with all on-site advertising, the last thing you need to do is grab your install code and place it on your site. Place one code at the head of your site and the other where you would like your advertising to appear.


Once the code is placed on your site, Ayboll will start delivering ads immediately. You can then back into the members area at any time to see what your current stats look like.

Boosting Blog Revenue with Ayboll

As with all blog monetization, it’s all about testing and seeing what works best.

If you have an entertainment or general audience blog with a lot of traffic, I could see Ayboll performing pretty well because of the type of ads they have and the high click through rates across the board.

The important thing to remember is that the network is based off a performance model and that your site earns a commission when someone takes action. This means you could be serving thousands of impressions on your site and not seeing any revenue, but once a lead does come through, your eCPM could jump drastically.

To get started with Ayboll, you can create an account, setup your widget and start serving ads immediately.